Promoting homegrown food brands

A leading grocery store chain turned to our team to launch highly targeted advertising campaigns that amplified in-store promotions and increased sales. The campaign promoted 25 regional food and beverage brands across several key markets in the southeastern U.S.

Expertise

Strategy
Digital Advertising
Creative

Solutions

Contextual Display
Native & Retargeting Advertising
Device ID Technology
Data Collection

Completed

2018

Using a localized approach to identify the right audience.

By organizing regional advertising groups with unique data subsets, we were able to obtain data and insights by market and geographic region. These insights produced regional profiles for each brand’s target audience, informing the strategy and creative behind the campaigns. 

Outcome

Digital Ignite’s brand strategy established strong market penetration. The best-in-class digital solutions delivered millions of impressions and achieved significant sales brand lift for the grocer.

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