Filling the stands for a Minor League Baseball team

The Charleston Riverdogs trust Digital Ignite to sell tickets each season while keeping their cost per acquisition as low as possible.

Expertise

Digital Strategy
Creative

Solutions

Programmatic Display
Facebook Advertising
Targeted Creative
Google Adwords

Completed

Ongoing

Creating optimal opportunities for online purchasing

The team advertises daily promotions that require specific messaging and creative assets. These assets are deployed days in advance of base- ball games, with assets that change continually. We generated unique creative for each circumstance and changed them out at optimal times in order to encourage purchasing. Display parameters were set to the Charleston metropolitan area, but retargeting efforts were conceded internationally.

Outcome

The Charleston Riverdogs receive a 7:1 return on their investment for annual ticket sales. They saw a 20% improvement in digital advertising revenue year over year, with the revenue increase generated from a 22% decrease in display advertising spend.

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