New Jersey-born and bred, Mike made his way to Charleston in 2012 and has been here ever since. After 5 years in the College of Charleston’s undergraduate and MBA programs, he joined our team in October of 2017, straight out of grad school. During his second semester at the College of Charleston’s MBA program, Mike gained a passionate interest in digital marketing. The field clicked with him immediately because he grew up working with computers and recording music through different software platforms like Google AdWords, Google Analytics and Facebook Messenger. Mike’s primary focus is on launching and optimizing campaigns that increase brand awareness and generate a return on investment. Through constant assessment of each client’s KPI’s, he provides consistent success across all forms of digital media including digital video (CTV/OTT), audio, display, mobile, and social channels. He also takes responsibility for analyzing fluctuations in spend across platforms/devices, categories, deal types, ad formats, DSPs, agencies, and brands.