Harris Teeter turned to Digital Ignite to launch highly targeted advertising campaigns that amplified in-store promotions and increased sales. The campaign promoted 25 regional food and beverage brands across several key markets in the southeastern U.S.
Digital Ignite’s brand strategy established strong market penetration. The best-in-class digital solutions delivered millions of impressions and achieved significant sales brand lift for the grocer.
By organizing regional advertising groups with unique data subsets, we were able to obtain data and insights by market and geographic region. These insights produced regional profiles for each brand’s target audience, informing the strategy and creative behind the campaigns.
Native & Retargeting Advertising
Device ID Technology