Promoting Homegrown Food Brands

Harris Teeter turned to Digital Ignite to launch highly targeted advertising campaigns that amplified in-store promotions and increased sales. The campaign promoted 25 regional food and beverage brands across several key markets in the southeastern U.S.

Using a localized approach to identify the right audience

Using a localized approach to identify the right audience

Outcome

Digital Ignite’s brand strategy established strong market penetration. The best-in-class digital solutions delivered millions of impressions and achieved significant sales brand lift for the grocer.

By organizing regional advertising groups with unique data subsets, we were able to obtain data and insights by market and geographic region. These insights produced regional profiles for each brand’s target audience, informing the strategy and creative behind the campaigns.

Expertise

Strategy

Digital Advertising

Creative

Solutions

Contextual Display

Native & Retargeting Advertising

Device ID Technology

Data Collection

Completed

2018