Exit Solutions for the Timeshare Industry

The American Resort Development Association (ARDA), the official advocacy group for the timeshare industry, engaged Digital Ignite to execute a “Responsible Exit” campaign to disseminate and promote safe and responsible pathways to timeshare exit.

A trusted, neutral space for timeshare owners to gather tools and resources.

A trusted, neutral space for timeshare owners to gather tools and resources.

Outcome

Year to date, over 53% of timeshare owners who signed up to receive tools and assistance to exit their timeshares can be directly matched back to Digital Ignite’s efforts. We continue to run this campaign and support responsible timeshare exit through content creation, organic and paid social media, and digital advertising activities.

In an industry populated with dishonest players, our storytelling and content creation strategies positioned ARDA’s ResponsibleExit website and social media channels as widely respected, safe destinations to gain tools and information on their pathway to exit.

Expertise

Strategy

Digital Advertising

Content Creation

Social Media

Solutions

Contextual & Behavioral

Targeting

Geofencing

Cross-Device Optimization

Programmatic advertising

Paid & Organic Social Media

UX/UI

Completed

Ongoing